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Akio Morita Quotes, Sayings


Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.
Akio Morita

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita

I established the rule that once we hire an employee, his schools records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.
Akio Morita

My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. A company will get nowhere if all of the thinking is left to management.
Akio Morita

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita

From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita

I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. I knew we needed a weapon to break through to the U.S. market, and it had to be something different, something that nobody else was making.
Akio Morita

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita



Akio Morita - Japanese businessman. Co-founder of Sony Corporation, along with Masaru Ibuka. He was born on January 26, 1921, in Nagoya, Aichi Prefecture, Japan, and died October 3, 1999, in Toyko. His autobiography, Made in Japan, was published in 1986. He received an honorary British knighthood in 1993 and was posthumously awarded the Grand Cordon of the Order of the Rising Sun in 1999.


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