Don't be afraid to make a mistake. But make sure
you don't make the same mistake twice.
We will try to create conditions where persons could come
together in a spirit of teamwork, and exercise to their heart's
desire their technological capacity.
I established the rule that once we hire an employee, his
schools records are a matter of the past, and are no longer
used to evaluate his work or decide on his promotion.
My solution to the problem of unleashing creativity is always
to set up a target.
I believe one of the reasons we went through such a remarkable
growth period was that we had this atmosphere of free discussion.
A company will get nowhere if all of the thinking is left
I have always made it a point to know our employees, to visit
every facility of our company, and to try to meet and know
every single employee.
The company must not throw money away on huge bonuses for
executives or other frivolities but must share its fate with
Advertising and promotion alone will not sustain a bad product
or a product that is not right for the times.
From a management standpoint, it is very important to know
how to unleash peoples inborn creativity. My concept
is that anybody has creative ability, but very few people
know how to use it.
I believe people work for satisfaction. I believe it is a
big mistake to think that money is the only way to compensate
a person for his work. People need money, but they also want
to be happy in their work and proud of it.
There is no secret ingredient or hidden formula responsible
for the success of the best Japanese companies.
There are three creativities: creativity in technology, in
product planning, and in marketing. To have any one of these
without the others is self defeating in business.
If you go through life convinced that your way is always
best, all the new ideas in the world will pass you by.
Carefully watch how people live, get an intuitive sense as
to what they might want and then go with it. Dont do
market research. I knew we needed a weapon to break through
to the U.S. market, and it had to be something different,
something that nobody else was making.
We all learn by imitating, as children, as students, as novices
in the world of business. And then we grow up and learn to
blend our innate abilities with the rules or principles we