China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. – Giorgio Armani
There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it’s advertising. – Giorgio Armani
I love things that age well – things that don’t date, that stand the test of time and that become living examples of the absolute best. – Giorgio Armani
In practice, I’ve had a presence in China since 1998 with my commercial spaces and shops. – Giorgio Armani
There are so many things to take into account – your ambition, your ego, the press, the consumers. You can never be sure that you’ll be on top of the pile again. – Giorgio Armani
Actually I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world. – Giorgio Armani
Never in my wildest dreams did I entertain the idea that I would become a fashion designer. – Giorgio Armani
I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. – Giorgio Armani
I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. – Giorgio Armani
To create something exceptional, your mindset must be relentlessly focused on the smallest detail. – Giorgio Armani
It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric – without a practical or visual reality. – Giorgio Armani
I was an observer. I liked to listen rather than openly express myself. This trait is something that I’ve retained over the years. – Giorgio Armani
Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. – Giorgio Armani
You can think you’ve made it and yet the next day’s press will always be waiting for you, the public will always ask more of you. In short, you can always do better! – Giorgio Armani
