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The Great Gatsby
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The Great Gatsby
Hamlet

Howard Schultz Quotes

Starbucks has changed the rules of engagement for the music industry.

– Howard Schultz

Anybody can leverage celebrity for profit.

– Howard Schultz

I’m not losing any sleep over Dunkin Donuts.

– Howard Schultz

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

– Howard Schultz

America’s leaders need to put their feet in the shoes of working Americans.

– Howard Schultz

Our history is based on extending the brand to categories within the guardrails of Starbucks.

– Howard Schultz

We can’t wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.

– Howard Schultz

People have come to me over the years and said to me: ‘I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?’ I wish it were that easy. Turning a culture around is very difficult to do because it’s based on a series of many, many decisions, and the organization is framed by those decisions.

– Howard Schultz

Starbucks represents something beyond a cup of coffee.

– Howard Schultz

I’m in a different position than most CEO’s. I’m a founder. I’m not a hired CEO. Now, I can be fired by the board, but most CEO’s are hired by the board.

– Howard Schultz

We think of Starbucks not as a coffee company but a media company.

– Howard Schultz

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

– Howard Schultz

Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.

– Howard Schultz

I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.

– Howard Schultz

The premium single-cup segment is the fastest-growing business within the global coffee industry.

– Howard Schultz

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.

– Howard Schultz

Business leaders cannot be bystanders.

– Howard Schultz

Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others.

– Howard Schultz

My mother taught me something at a young age – she said ‘you are the company you keep’. To define yourself by some label or some level of resources – that’s pretty shallow.

– Howard Schultz

There’s an energy and excitement when you’re building a company. You have so much tail wind. You’re planting new seeds. But it’s also scary, because there’s no safety net.

– Howard Schultz

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

– Howard Schultz

For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.

– Howard Schultz

Cutting prices or putting things on sale is not sustainable business strategy.

– Howard Schultz

I despise research. I think it’s a crutch.

– Howard Schultz

There’s this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

– Howard Schultz

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

– Howard Schultz

A great business has to have a conscience. You have to know who you are and who you are not.

– Howard Schultz

I really believe that you cannot use the stock market as a proxy for the economy.

– Howard Schultz

I’m not as interested in what you make as I am in what you’re passionate about. What business are you really in?

– Howard Schultz

I always saw myself wanting to do something deemed successful and good at the same time.

– Howard Schultz

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