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The Great Gatsby
Hamlet

Howard Schultz Quotes

I never took classic business classes in college, so I don’t have the background that any of the people running large companies have.

– Howard Schultz

I can’t imagine a day without coffee. I can’t imagine!

– Howard Schultz

The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

– Howard Schultz

Expect more than others think possible.

– Howard Schultz

My biggest concern is that America is drifting towards mediocrity and that people don’t recognize – and by people I’m meaning Washington – don’t recognize the sense of urgency and the fact that I don’t think this is a crisis anymore. I think it’s an emergency.

– Howard Schultz

The response to the Starbucks brand has been phenomenal in our international markets.

– Howard Schultz

We live in an age where everything is based on the short term.

– Howard Schultz

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I’m going to do some work at home, I would make myself a French press. It’s the best way to make conventional coffee.

– Howard Schultz

I’m optimistic about the country; I’m optimistic about the American people.

– Howard Schultz

Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money.

– Howard Schultz

The hardest thing about being a leader is demonstrating or showing vulnerability… When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.

– Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

– Howard Schultz

When it comes to Starbucks, I take every threat very personally.

– Howard Schultz

I could’ve just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn’t be a bystander.

– Howard Schultz

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point – because of the injury, he couldn’t walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.

– Howard Schultz

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

– Howard Schultz

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

– Howard Schultz

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

– Howard Schultz

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

– Howard Schultz

We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

– Howard Schultz

I’m a voracious reader.

– Howard Schultz

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.

– Howard Schultz

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

– Howard Schultz

Social and digital media is a bullet train, and that bullet train is not coming home.

– Howard Schultz

I think what we’re lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

– Howard Schultz

Success is best when it’s shared.

– Howard Schultz

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

– Howard Schultz

Don’t buy preground coffee.

– Howard Schultz

Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.

– Howard Schultz

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America – a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

– Howard Schultz

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