The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman. – James Cash Penney
I believe in trusting men, not only once but twice – in giving a failure another chance. – James Cash Penney
Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust. – James Cash Penney
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. – James Cash Penney
Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership. – James Cash Penney
The best teamwork comes from men who are working independently toward one goal in unison. – James Cash Penney
The art of effective listening is essential to clear communication, and clear communication is necessary to management success. – James Cash Penney
Salesmanship, too, is an art; the perfection of its technique requires study and practice. – James Cash Penney
The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization. – James Cash Penney
Every man must decide for himself whether he shall master his world or be mastered by it. – James Cash Penney
I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier. – James Cash Penney
Success cannot come from standstill men. Methods change and men must change with them. – James Cash Penney
The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself. – James Cash Penney
Men are not great or small because of their material possessions. They are great or small because of what they are. – James Cash Penney
I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps. – James Cash Penney
I do not believe in excuses. I believe in hard work as the prime solvent of life’s problems. – James Cash Penney
