I have done my best. I saw a fatal flaw in the camera industry. We did our best to address it. – James Jannard
I have a Bolex, Aaton, Arriflex, Eyemo, Filmo, Mitchell, Photosonic, Beaulieu, Keystone – just about every movie camera you can think of. – James Jannard
The concept of Red was to build a camera with as much capability as possible… for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake. – James Jannard
What separates us from other camera companies is that the vision guy is the decision maker. That was one of my biggest advantages at Oakley, and it’s the same at Red – I’m in the trenches, in the product development, and I make the final call. – James Jannard
With the release of the Dragon sensor… I have finished my mission. I am done posting. I will no longer be the face of Red. – James Jannard
There’s talent on the streets, kids with ideas who have stories to tell and never get a chance. – James Jannard
I figured, ‘Why not put goggle characteristics like peripheral protection and face fit into sunglasses?’ – James Jannard
Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition. – James Jannard
