Some of the greatest stars in the history of football have been under contract with Puma. – Jochen Zeitz
It may sound crazy, but maybe there’s an economic way of producing a leather-like product in the laboratory. – Jochen Zeitz
It’s shocking to think about how little the travel industry cares about sustainability – and it’s the basis of their business! – Jochen Zeitz
I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, ‘Well, it’s Peace Day coming up. I think it’s about time after 60 years to end this feud. How about doing something together?’ – Jochen Zeitz
Unless the local community signs up, wildlife won’t survive. And without wildlife, no one will visit. – Jochen Zeitz
Resources are being destroyed, and if you don’t have resources, you can’t do business. – Jochen Zeitz
Governments have a unique opportunity to incentivise corporations so that they can accelerate their evolution to a more sustainable economy through more sustainable practices and products. – Jochen Zeitz
Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that’s when you start looking at business in a different way. – Jochen Zeitz
When you are small, and you have to try and prove yourself, it is tough. When others are catching up and copy you, that’s tough. We constantly need to change ourselves to stay ahead of the game. – Jochen Zeitz
When it came to the discussion about would Harley do an electric bike, I said, ‘Absolutely – this is a no-brainer.’ Let’s define the sound of the future. – Jochen Zeitz
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past. – Jochen Zeitz
The problem is you can’t wear your old shoes too often because people say, ‘You’re still wearing that shoe?’ – Jochen Zeitz
I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well! – Jochen Zeitz
Be curious enough to keep an open mind to what’s happening around you in society. You can look at yourself and the world at the same time. – Jochen Zeitz
If you look at the state of our planet, the next generations won’t be around if we consider sustainability as a gimmick. – Jochen Zeitz
Look at timber prices in the late ’90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100. – Jochen Zeitz
If we bring together the right people, communities can flourish and wildlife can survive alongside them. – Jochen Zeitz
The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. – Jochen Zeitz
The puma… the cat… is not just about power and speed and strength… but it is also a very elegant animal. That’s what we’ve tried to reflect in our products. – Jochen Zeitz
For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer. – Jochen Zeitz
We should eat less meat – all of us – and we should use less leather. I mean, that’s reality. – Jochen Zeitz
Walking out into the bush still feels the same as when I first came to Kenya in 1989, on the day the Berlin Wall came down. – Jochen Zeitz
I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint. – Jochen Zeitz
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep. – Jochen Zeitz
