I think everybody in news understands that the audience that watches for more than an hour is not your target audience – because those people are on life support. – John Hockenberry
I think every journalist understands when they are the beneficiary of hot information that, yes, they have a scoop, but they’re also being used. Part of your responsibility as a journalist is to tell the story of why that information is coming to you, consistent with the ground rules of your sourcing. – John Hockenberry
An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away. – John Hockenberry
