It’s fine to do movies and say, ‘We made big grosses,’ but you’ve got to go back and ask, ‘How much did it cost?’ and ‘Where do you make your profit?’ – Lee Rich
Extraneous violence is totally wrong. ‘Robocop’ was violence for violence’s sake – you don’t shoot somebody’s arm off. – Lee Rich
Just because you’re big doesn’t mean you’re going to be successful. The beauty of the motion picture business is that you can make a little movie like ‘Driving Miss Daisy’ or ‘Rain Man’ and go right through the roof. This business is still about creative juices, and size is no guarantee of that. – Lee Rich
On a smash TV series, you make much more money than you ever can in a movie. Do you know how much more Bill Cosby will make than Spielberg? The money for successful television is unbelievable. – Lee Rich
