Design is very, very critical for the success of the car. We want to find the distinctive features for Chinese cars on the world stage. – Li Shufu
I believe the auto industry is a competition of human resources, competition of funding, competition of technology – and the competition is international. – Li Shufu
Chinese entrepreneurs have to implement their work under the leadership of the Party and the government – it is very clear. – Li Shufu
I think it is definitely right to listen to the Party and follow up government’s instructions. – Li Shufu
I believe the auto business is a highly comprehensive and complicated business. It’s not that easy for people simply to enter and ruin the whole thing. – Li Shufu
Chinese… companies do not have to think about whether they do something to enhance their competitive edge in international markets. – Li Shufu
In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people’s demands perfectly. – Li Shufu
Volvo is like a mysterious, beautiful woman. We just look at her from far away, amazed. We don’t dare get close to her. We’re just a bunch of farm boys. – Li Shufu
We will do whatever the government tells us to do, which is a critically important principle of the Chinese market economy, and there is nothing more for discussion about it. – Li Shufu
Product investment, quality management, and all the things that are key for a car company – great, there has been no compromise in those aspects. But I feel there’s a lot we could do on communication, particularly from a Chinese perspective. – Li Shufu
Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That’s something that fits perfectly well with what Volvo is offering. – Li Shufu
In general, what we want to do is to elevate Volvo’s brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products. – Li Shufu
Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people’s perception of luxury when it comes to the interior design, and this has to be addressed. – Li Shufu
We lived in a farm village, and no one could afford to buy a car or to fly. We were envious. We couldn’t afford any toys. I couldn’t imagine making a real car. – Li Shufu
