Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. – Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame. – Marshall McLuhan
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist. – Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam. – Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. – Marshall McLuhan
The new electronic independence re-creates the world in the image of a global village. – Marshall McLuhan
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. – Marshall McLuhan
The car has become the carapace, the protective and aggressive shell, of urban and suburban man. – Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with. – Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare. – Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. – Marshall McLuhan
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. – Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. – Marshall McLuhan
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. – Marshall McLuhan
Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either. – Marshall McLuhan
American youth attributes much more importance to arriving at driver’s license age than at voting age. – Marshall McLuhan
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. – Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity. – Marshall McLuhan
