My first business was a retro-gaming site where you’d go and play all these cool old-school games. It was a good idea but ahead of its time. – Nick Woodman
It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. – Nick Woodman
I feel like I’ve done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. – Nick Woodman
The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it’s snowballing. – Nick Woodman
I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. – Nick Woodman
I come into work late morning time and go at it until early evening, and I’m lucky that I’m at the point where I’m able to do that. – Nick Woodman
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. – Nick Woodman
Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. – Nick Woodman
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it’s video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. – Nick Woodman
I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. – Nick Woodman
I can sell anything that I totally believe in, but I’m a horrible salesman of something I don’t believe in. – Nick Woodman
I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that’s what people first think of when they think of GoPro. – Nick Woodman
My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. – Nick Woodman
When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I’ll think about myself at that point in time, and it always makes it really easy to go for it. You’re only going to regret that you wimped out. – Nick Woodman
GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. – Nick Woodman
A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don’t try to create a new way to do something that isn’t necessarily broken. – Nick Woodman
GoPro is ideal for pro-active capture, meaning, ‘Hey, we’re going to do something fun, and we’re going to capture a video of it.’ – Nick Woodman
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. – Nick Woodman
The worst way to fire somebody is to let it drag out. It’s not good for that person because they’re not succeeding in their role. And it’s not good for the organization because it’s just not working. – Nick Woodman
