The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. – Peter Drucker
Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. – Peter Drucker
No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. – Peter Drucker
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. – Peter Drucker
Most of what we call management consists of making it difficult for people to get their work done. – Peter Drucker
There is nothing so useless as doing efficiently that which should not be done at all. – Peter Drucker
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. – Peter Drucker
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. – Peter Drucker
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. – Peter Drucker
The new information technology… Internet and e-mail… have practically eliminated the physical costs of communications. – Peter Drucker
Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the ‘naturals’, the ones who somehow know how to teach. – Peter Drucker
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. – Peter Drucker
