‘Darkest Before Dawn,’ the short film, is basically the film of a man who faces the darkness when his back is against the wall and just about how miracles come in all forms, and even in your darkest times, it comes. – Pusha T
When you make albums like I do, and it’s based off fanfare and based off touring – I make these albums, and I get on the road. It’s not really a radio-driven thing. I get on the road, and I see my fans, and I touch each and every last one of them. – Pusha T
My mood board says that there should be a G.O.O.D. Music festival. Why not? Like, we haven’t – I don’t think – and I think all of the G.O.O.D. Music artists and affiliates are doing so many different things that we never get to Voltron up. So that would be a thing of mine. – Pusha T
I think about nothing but business the whole time. Even when I go out to my after-parties, people are like, ‘You’re drinking water?’ I’m like, ‘Yeah I am.’ – Pusha T
I feel like, as far as streetwear goes, man, Play Cloths sits at a top-tier of quality, and your idea of luxury should not stop where you feel like you’re at the obvious. – Pusha T
I feel like I’m the last rap superhero. I really do. I feel like everybody else, they seem to be a bit victimized, and I don’t feel like that’s me. – Pusha T
Playing a room, it’s a real dictator-type situation – you can really move the crowd the way you want to. In a festival, there’s a sea of people, and it’s harder to lock in on any one group. – Pusha T
I try to do records sometimes that have a different bounce – maybe it’s a Southern bounce or something. – Pusha T
I see people doing things in their Blackberrys, and I need paper. Lines. Alphabets. I need to see it. It’s so elementary, man. – Pusha T
I just start my day really early. Everything happens in the morning time. Writing. Just everything. I can’t – I don’t know how to work late. – Pusha T
I’ve never been – I don’t think I’m, like, a great A&R by any means. I don’t even know production lingo, in all honesty. – Pusha T
More than anything, Play Cloths has taken risks in regards to the pieces of clothing that we’re even creating. We started out as straight T-shirts. It was just T-shirts and a couple cool things. Now, it’s leisure pants, it’s all types of clothing. We’re evolving even with fashion trends on a super high level. – Pusha T
Virginia Beach is just such a melting pot for so many different things, and they just have so many influences. I would always say that the area definitely influences Play Cloths. The area itself just has so many influences, whether it be fashion, music, everything. – Pusha T
I caught the U.S. Open a couple of times, but, man, I would love to catch Wimbledon and watch Nadal – he is the king of all kings. – Pusha T
I’ve got my travelling, my packing, my after-show activities all down to a science. I used to not work out on tour; now I take a trainer with me. I do things to make sure that I can give the crowd my all, because that’s what I’m all about. – Pusha T
I felt like when I got with Kanye, and we discussed me being on G.O.O.D. Music, he just really took me to a place in regards to music that I love and music that I had made previously. We had a clear understanding of what I wanted to make, and he just seemed like he was an advocate for hardcore, uncompromising hip-hop. – Pusha T
I had a really successful 2013, ’14, ’15. Touring, just doing my thing. Super – I mean, can’t complain about nothing. And my road manager got killed. And it ruined everything. Now, I tell people – I don’t know if this is a word. But I tell people that that re-sensitized me. – Pusha T
I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It’s definitely about getting those albums out in a very manicured fashion. – Pusha T
I feel like my lyrics are just dark and scathing. I feel like the lyrics on ‘Darkest Before Dawn’ are uncompromised hip-hop and really speaking to my core fan base. Basically what’s been known in my discography the entire time. – Pusha T
I got two stores, two streetwear stores, at home. Have to tend to those. Play Cloths. Have to tend to that business. – Pusha T
Me tweeting sometimes, it’s like, I don’t even remember what I say. It’s just coming off how it’s coming off. – Pusha T
My fans like a certain quality and a certain level of music. Once I give it to them, they seem pretty happy. – Pusha T
Pharrell has definitely influenced my style in regards to streetwear. Simply because we’re from that era that Nigo and A Bathing Ape started. That’s where it all started at for us. – Pusha T
I never understood why movies don’t have to be as responsible, or the responsibility stops with Rated R. I feel like music, you gotta – you put the sticker on it, you make the clean version, then you’re explaining yourself, and then you have to do charities to offset what you just said. No one else has to do this! – Pusha T
