I went to James Monroe High School, a big school in the East Bronx. My first promotion was the first alumni reunion dance. I got all the names and addresses out of the yearbook. It came off very well. – Sid Bernstein
I was the first to promote The Beatles in the States, and Ed Sullivan called me first about them before he ever booked them on his television show. – Sid Bernstein
The Beatles were no trouble… lots of girls. The Stones were black-jacketed guys, a rough crowd. A whole different scene between the Stones’ black leather jackets and the Beatles’ pretty-dressed girls with the ribbons in their hair, teenagers standing on the seats screaming, nothing broken. – Sid Bernstein
The players in the promotion business today are, by and large, not in it for the art anymore. It’s all about how many bucks can you make on a concert. – Sid Bernstein
I loved England’s gentility and its civility. I’m from the Bronx, with a Bronx accent. I love the beauty of its language, the ways it’s spoken. I love the green grass of England and the flowers. – Sid Bernstein
