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The Great Gatsby
Hamlet

Free Literature Study Guides
The Great Gatsby
Hamlet

Simon Mainwaring Quotes

However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.

– Simon Mainwaring

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

– Simon Mainwaring

Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

– Simon Mainwaring

By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.

– Simon Mainwaring

Today’s consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies – but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

– Simon Mainwaring

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

– Simon Mainwaring

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

– Simon Mainwaring

Social media demands a lot of us on top of our already demanding lives. So let’s disconnect as we need to and renew our interest and ourselves.

– Simon Mainwaring

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

– Simon Mainwaring

Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.

– Simon Mainwaring

And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we’re running the engine of capitalism is not serving us well.

– Simon Mainwaring

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

– Simon Mainwaring

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

– Simon Mainwaring

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don’t exist to demonstrate value.

– Simon Mainwaring

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