We made the commitment internally to develop our own superior vapor product. We didn’t buy a company outside, and we believe that Vuse is a superior and game-changing technology. – Susan Cameron
When I was made CEO of Reynolds the first time, someone asked me what it was like to be a female CEO. But I said, ‘I don’t know what its like to be a male CEO, so I can’t really answer that question.’ – Susan Cameron
I believe that our Vuse, the digital vaping cigarette, is a game-changing product, and I believe that it satisfies smokers significantly better than anything that is on the market today. – Susan Cameron