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The Great Gatsby
Hamlet

Free Literature Study Guides
The Great Gatsby
Hamlet

Susan Wojcicki Quotes

I am responsible for creating and overseeing the future products that make up Google Advertising.

– Susan Wojcicki

Work smart. Get things done.

– Susan Wojcicki

Ads get a bad reputation sometimes because they’re not useful. They’re not relevant, or slow.

– Susan Wojcicki

I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

– Susan Wojcicki

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

– Susan Wojcicki

People don’t understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

– Susan Wojcicki

There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.

– Susan Wojcicki

People used to say that advertising wasn’t in Google’s DNA, and that’s obviously not true anymore. They used to say that display advertising isn’t in Google’s DNA, and that’s not true any more.

– Susan Wojcicki

Google is fascinating, and the book isn’t finished. I’m creating, living, building, and writing those chapters.

– Susan Wojcicki

Though we do need more women to graduate with technical degrees, I always like to remind women that you don’t need to have science or technology degrees to build a career in tech.

– Susan Wojcicki

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users.

– Susan Wojcicki

I love taking an idea… to a prototype and then to a product that millions of people use.

– Susan Wojcicki

My smartest move was joining Google. It wasn’t obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.

– Susan Wojcicki

First there’s my role just as an executive being responsible for advertising, regardless of gender. I think that’s a position that I take seriously. That’s the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.

– Susan Wojcicki

The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.

– Susan Wojcicki

At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria – the growth and success of the business.

– Susan Wojcicki

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

– Susan Wojcicki

I’m excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I’m doing at that moment in time.

– Susan Wojcicki

What’s important is that I do my job really well, that I build great products and that I’m a great leader. All those things matter independent of gender. But I do think there’s a responsibility for me to support other women at Google.

– Susan Wojcicki

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

– Susan Wojcicki

I think video advertising is a hugely compelling medium.

– Susan Wojcicki

Let’s face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.

– Susan Wojcicki

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there’s a moment of panic. On the other hand there’s a lot of control that users have.

– Susan Wojcicki

Google has been doing well. As much as possible we’re trying to share back with the employees. They will continue to create a lot of value.

– Susan Wojcicki

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

– Susan Wojcicki

Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I’ve ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.

– Susan Wojcicki