Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve. – Tom Landry
Really, coaching is simplicity. It’s getting players to play better than they think that they can. – Tom Landry
When you want to win a game, you have to teach. When you lose a game, you have to learn. – Tom Landry
Confidence comes from knowing what you’re doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. – Tom Landry
I wouldn’t think I would coach again, because it would just be hard not being in the Cowboys’ blue. – Tom Landry
If I had to pick my greatest strength as a football coach, I say it would be innovation. – Tom Landry
I learned early in sports that to be effective – for a player to play the best he can play – is a matter of concentration and being unaware of distractions, positive or negative. – Tom Landry
I just didn’t want to leave the Cowboys when they were down. I at least wanted them to get into a respectable position before anyone else took over. – Tom Landry
Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. – Tom Landry
When a big play occurs for our team, I’m concentrating on how the defense is reacting to it. Most of the time, I don’t see the great catch or the long run. What I’m looking at is how the other team defended it. – Tom Landry
Generally, achieving goals… which in many cases means winning… is really the ultimate in this life we live in. – Tom Landry
Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control. – Tom Landry
I don’t believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. – Tom Landry
Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. – Tom Landry
There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I’m not that way, and it keeps me steady. – Tom Landry