For the doubters out there, of course I was going to have help from Penguin’s editorial team in telling my story, which I talked about from the beginning. – Zoe Sugg
Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it’s just my dad watching. – Zoe Sugg
As cheesy as it sounds, nothing beats a smile and a bit of confidence! As long as you feel good on the inside, you can still look beautiful without any makeup at all. – Zoe Sugg
After I left school, where I studied art, photography and textiles at A-level, I started doing an apprenticeship in interior design, but I wasn’t really enjoying it very much, so I decided to do something creative, and in 2009, I began blogging. – Zoe Sugg
When life catches up with us, we all need space to dream and indulge, so I have created my own special range of bath & beauty loveliness to help you find your happy place. – Zoe Sugg
‘Bake Off’ is one of my favourite programmes, so I was genuinely a little bit shocked and very excited when I was asked to take part. – Zoe Sugg
When you’re younger, you worry about so many things that you don’t need to worry about, like image, appearance. – Zoe Sugg
I’m so grateful to everyone who has bought a copy of ‘Girl Online.’ I love that so many of my viewers are enjoying the book! – Zoe Sugg
There are times I turn off my Wi-Fi, and I’m selective about what I want to share with the world now. – Zoe Sugg
I know that I do have influence over the people who watch me, and it’s quite a pressure. I have to stay positive, and while I would never use the words ‘role model’, I am mindful of the responsibilities that come with a substantial viewership. – Zoe Sugg
If you’re having fun being yourself and filming something that you would watch yourself, it becomes contagious for other people to watch, too. – Zoe Sugg
There isn’t any amount of money that could tempt me to promote something that I didn’t believe in. – Zoe Sugg
People say they like my fashion-haul videos because it’s like you’ve been shopping with your friends, and you look back over what you have bought. – Zoe Sugg
When I got a million subscribers, it just sort of snowballed from there because a lot more people show interest. They’re like, ‘Who’s this? They’ve got a million subscribers; maybe I’ll like their channel.’ – Zoe Sugg