Consumerism is the new religion. Quantity is the new divinity. Advertising is its liturgy. Advertising is schooling in false desire. – John O’Donohue Eternal Echoes: Exploring Our Hunger To Belong.
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies. – Hubert Burda
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron’s largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere – why not on the people who use it? – Heather Brooke
I’ve driven people mad on films that I’ve made – I want more takes; I want to try new lines. Then I want to interfere in the editing process, and I want to interfere in the advertising process – everything, everything. Pretty much Barbra Streisand in trousers, I am! – Hugh Grant
Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money. – Grant Bowler
Advertising in the past has been predicated on a mass market and a captive audience. – Howard Rheingold
These films however, have ambiguity built into them, because it’s too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable. – Godfrey Reggio
If Chevy Chase had not been an actor, he might have been a very popular guy in advertising, or whatever field he would have gone into, because of his charisma. – Harold Ramis
One thing we didn’t know in 1996 is that it’s very, very difficult, if not impossible, to sustain a culture with online advertising. – Howard Rheingold
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records. – Holly Johnson
Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense. – Jason Calacanis
Probably the best advertising jobs of all are done by governments to convince people to go to war. – Jerry Della Femina
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today. – Jerry Della Femina
The object of advertising is to get people to feel better about the product you’re selling. – Jerry Della Femina
Most of the people in advertising now – mention Bill Bernbach to them, they don’t know. – Jerry Della Femina
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations. – Jon Oringer
I honestly believe that advertising is the most fun you can have with your clothes on. – Jerry Della Femina
I can’t say the advertising model is obsolete yet but it doesn’t make a lot of sense in the long range. – Jay Chiat
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment. – Johan Huizinga
That’s great advertising when you can turn Chicago into a city you’d want to spend more than three hours in. – Jerry Della Femina
Advertising is what I do. It’s got me everything I have, and I’m not going to leave it. – Jerry Della Femina
The best ways of marketing were email and banner advertising, but I needed images… and they were very expensive. – Jon Oringer
Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives. – Jay-Z
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process. – Jerry Della Femina
Outside of advertising, the person who’s influenced me most is quite possibly Frank Gehry. – Jay Chiat
A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake. – Jerry Seinfeld
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. – Jay Chiat
