Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of people who want to put their information on the Net and want people to have access to it. – Vint Cerf
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that’s what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea. – Stan Freberg
Somebody says, ‘Do a Tom Bodett, a folksy kind of thing,’ and it sounds like something out of ‘Hee Haw,’ very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising. – Tom Bodett
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users. – Susan Wojcicki
We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‘Gimme, gimme, gimme,’ you will always be in short supply. – Wayne Dyer
What we’d like to think of YouTube as is a part of Google with very overlapping goals and values. We’re a fundamental part of the advertising business for Google. – Salar Kamangar
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house. – Warren E. Burger
Yahoo! is the only company with both scale and leadership in branded and search advertising. – Terry Semel
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
OKCupid’s model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it’s the news or whether it’s sports, and we think online dating is going to evolve in the exact same way. – Sam Yagan
Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before. – William Bernbach
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them. – Will Rogers
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China. – Victor Koo
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn’t like it-simple as that. – Terry Gilliam
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. – Susan Wojcicki
Advertising revenue available for all programmers, all broadcasters is not enough to create quality programming, and subscription revenues are very, very minimal which come to all programmers. – Subhash Chandra
We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest ‘must-haves’, whether that’s shoes, videogames or patio heaters. As a result, mums think they ‘have’ to work at Tesco in order to buy expensive trainers. – Tom Hodgkinson
Traditional local advertising is not what retailers want. They want not just for you to see an ad – they want you to come into the store, to be a repeat customer and to spread the word. – Sam Altman
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. – Susan Wojcicki
A lot of kids do not know my club exists yet. I did not do any big advertising, and that’s what I might do in the next two or three weeks, put something in the paper. – Thomas Dooley
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. – Zelda Fitzgerald
I don’t think there is enough educational programming, but unfortunately, television is built around advertising and those shows don’t get the big ratings. – Will McDonough
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. – Sharon Gless
