The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. – David Ogilvy
I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily. – Donald McCaig
A lot of the ways of advertising a book – the cover, whether somebody sees it on a subway or sees it in a bookstore – those things are going to rapidly diminish as we move to an electronic model. – Gary Shteyngart
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information. – Dick Wolf
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. – David Ogilvy
My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty. – Cindy Gallop
Although it may seem callous to say so, millions of Americans are lucky that Magic Johnson was infected with H.I.V. There is no way of calculating how many lives he has saved. No advertising agency could have invented a better, or more effective, role model. – Michael Specter
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising. – E. W. Howe
Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand. – Douglas Rushkoff
I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur – do whatever it took. But from the moment I took my first writing workshop, I was a writer. – Dennis Lehane
Advertising is the modern substitute for argument; its function is to make the worse appear the better. – George Santayana
Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we’re saying to the broadcasters is, ‘There’s a way for you not to put your head in the sand.’ – Charlie Ergen
Advertising generally works to reinforce consumer trends rather than to initiate them. – Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers… advertising will be more successful the more impoverished the consumer’s information environment. – Michael Schudson
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not. – Marc Ostrofsky
The funny thing about advertising is that it’s not a zero-sum game… Historically, in the digital ad world, pie has gotten larger and it’s possible for everyone to win, and it’s perfectly possible that will continue to be true for quite some time. – Eric Schmidt
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. – David Ogilvy
I left school on a wet Thursday afternoon, found a room in a shared house in North London, and started my first job on the following Monday as a courier for an advertising agency. – Christopher Fowler
When I give talks like the one I’m going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I’m not one of those speakers who stands in front of the audience and pontificates – everything I talk about I’m actually doing myself. I’m living it. – Cindy Gallop
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. – David Ogilvy
Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults. – Gore Vidal
I left advertising as fast as I could in 1961. And I haven’t ever thought about going back. – Elmore Leonard
The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken – a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig. – David Sax
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste. – Daniel Starch
